Wednesday, 14 April 2010

McMillan Welcomes Major Recycling Campaign

Stuart McMillan MSP, (SNP) has welcomed the launch of the Scottish Government’s major campaign to encourage more recycling in Inverclyde.

The Zero Waste recycling campaign will work in partnership with local authorities and grocers to educate the public on how they can do their bit in their local area in the form of nation-wide road shows. Television, radio and outdoor adverts will be seen across Scotland for up to six weeks. A 10 foot blue elephant, taken from the advertising creative, will also tour iconic locations across Scotland to remind people to recycle more items, more often. It will also appear at various supermarkets across Scotland.

Mr. McMillan said;

"The Scottish Government has revealed how good Scotland is at recycling as a nation and this is a record we should be extremely proud of.

"However, whilst we are generally good about recycling household waste, with 67% of newspapers and magazines and 60% of glass bottles currently being recycled, it would be great to see the likes of metal cans, card and plastic bottles reach the same recycling levels.

"I would encourage everyone in Inverclyde to step up to the challenge of recycling more and not only in terms of household waste, businesses and tourist attractions can do their bit too.

"Scotland has a fantastic record on recycling so let’s see if we can go ever further and protect our children, streets and climate for the future".

· The 10 foot blue elephant will appear in a number of iconic locations across Scotland including Falkirk, Glasgow, Paisley, Ayr, Dumfries, Hawick, Edinburgh, Dundee, Perth, Aberdeen and Inverness.
· More information on the Scottish Government’s Zero Waste Plan can be found here: http://www.scotland.gov.uk/Topics/Environment/waste-and-pollution/Waste-1

0 comments: